Walking the Page: A Tourist's Guide to Hackney

Brief

By challenging the format of a printed guide, can tourists brought to London by the 2012 Olympics be encouraged to explore the host area of Hackney?

Concept and Outcome

With a focus on celebrating the artistic, lively and unusual aspects of the area, Hackney is presented visually as a place for visitors and locals to enjoy. Illustrated walking tours are designed to take the user on a guided tour around highlights of the area that have been suggested by locals. Consisting of a series of three A3 souvenir posters, fold-out maps and a set of five postcards, this celebratory pack is produced as as an almost purely illustrative guide that provides both a functional and accessible visual reference as to what Hackney has to offer, and an attractive souvenir to be retained.